Connecting with a younger demographic using short-form, fast-paced content

Sacla’s social media strategy wasn’t fully leveraging the platform’s potential to its advantage.

We integrated the brand into TikTok by delivering key messaging in a clear, engaging, and digestible way for relevant audiences. Through a mix of reactive and production content, we embraced social-first formats aligned with current trends, maximising opportunities for discovery, engagement, and brand affinity. This approach has enabled us to connect with a younger demographic and capture their attention on a platform that thrives on short-form, fast-paced content.