Positioning Buzzbike as the preferred choice for urban commuters

Buzzbike struggled to differentiate itself in a competitive e-bike market across Meta and Google. Their campaign structure saw limited creative variation, generic ad copy, and a lack of compelling messaging and struggled to acquire new customers.

We implemented structured messaging and ad copy testing to gain insight into consumer preferences and adjust accordingly. We used UGC and testimonials to address audience pain points and position Buzzbike as the preferred choice for urban commuters.