Warner Brothers x Harry Potter Paid Social

Optimised for Meta, refined for performance, and tracked for impact

The Challenge

We were tasked with driving sales over Black Friday Cyber Monday (BFCM) by increasing website traffic. With a quick turnaround, we strategically launched close to BFCM weekend, optimising for performance despite higher CPM levels.

The Approach

We optimised creative for Meta placements, continuously refined performance to counter rising CPMs, and tracked revenue in GA4 to maximise sales impact. This resulted in our exceeding the sales from BFCM 2024 and increasing revenue by 40%.

The Results ↓

47,966

Link Clicks

1.49M

Reach

2.6M

Engagement Rate

+40%

Revenue Increase

If you'd like to know how Spin can help you, hit the button below to arrange a chat or set us a brief.

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Created by Hill Social Content

Created by Hill Social Content

Stylish, aspirational content that brings CbH’s sites to life