Warner Brothers x Harry Potter Paid Social

Optimised for Meta, refined for performance, and tracked for impact

Paid Social
Strategy
←→

The Challenge

We were tasked with driving sales over Black Friday Cyber Monday (BFCM) by increasing website traffic. With a quick turnaround, we strategically launched close to BFCM weekend, optimising for performance despite higher CPM levels.

The Approach

We optimised creative for Meta placements, continuously refined performance to counter rising CPMs, and tracked revenue in GA4 to maximise sales impact. This resulted in our exceeding the sales from BFCM 2024 and increasing revenue by 40%.

The Results

47,966
Link Clicks
1.49M
Reach
2.6M
Engagement Rate
+40%
Revenue Increase

Ready to take a spin

Ready to take the taste test?

Get in touch
Check out some of our other work ↓
Califia Farms Creative Social Case Study
Califia Farms Creative Social
Building a 360 Social Presence with Califia Farms
Buzzbike Paid Social
Positioning Buzzbike as the preferred choice for urban commuters
Karma Drinks Creative Social Case Study
Karma Drinks Creative Social
Effectively Communicating Brand Values and Achieve Cultural Relevance with Karma Drinks
Wowcher Creative, Influencer & Paid Social
Utilising Social First & Dynamic Creative to Reduce CPR by 20%
See all work