Taking advantage of our relevance hub to tap into key dates and cultural happenings

Despite having a large and loyal following on other platforms such as Reddit, the Branston bean community weren’t engaging with content on tiktok.

We took advantage of our relevance hub to tap into key dates and cultural happenings to encourage engagement from the Branston Bean community. This included an incredible reaction to a feature on Molly Mae’s new show which gained 275k views on Instagram.