People's Postcode Lottery were launching a new ATL campaign which needed to be promoted on TikTok & Meta in order to drive conversions (sign ups). They were in need of content that was adapted and relevant for social platforms.
We attended the ATL shoot in order to capture social-first content for the social media stream of the advertising campaign. The content was then edited, ensuring we were optimised towards social media best practice.
By following a creative testing framework, all learnings were consolidated and transferred across BAU content.
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