Ann Summers
Building an Empowered Army of Female Fans for Ann Summers
Ann Summers needed to revitalise their social media presence with innovative ideas that resonate with their audience. In an industry where Community Guidelines are easily violated, they required a strategy that not only amplified their brand messaging but also catered to the algorithm to ensure strong performance.
We created a social-first strategy for Ann Summers, focusing on platform-native content for Instagram and TikTok to maximise engagement. Robust community management placed the brand at the heart of online conversations, while competitions, collaborations, and a strong UGC strategy boosted brand visibility and engagement.
Ann Summers sought to revitalise their social media strategy with fresh, innovative content that would resonate with their audience. In an industry where Community Guidelines can be a minefield, they needed a strategy that not only amplified their brand messaging but also navigated the algorithms to ensure top-tier performance. The challenge was to engage the community effectively, particularly during key seasons like Halloween, Christmas, and Valentine’s Day, while maintaining compliance and creativity.
To position Ann Summers as a social-first powerhouse, they needed a comprehensive creative and social strategy, particularly on Instagram and Tiktok. We began by focusing on platform-native ideas, creating content specifically designed to maximise engagement on each channel. This included leveraging TikTok’s unique trends and Instagram’s visual storytelling capabilities, ensuring that every piece of content was not only engaging but also aligned with the platform’s best practices. By doing so, we were able to significantly enhance the reach and impact of Ann Summers’ campaigns.
A crucial element of our strategy was robust community management. We positioned Ann Summers at the heart of relevant online conversations, ensuring that the brand remained top-of-mind during key seasons like Halloween, Christmas, and Valentine’s Day. This proactive approach allowed us to amplify the brand’s messaging while maintaining compliance with Community Guidelines, avoiding potential pitfalls that could impact performance.
Additionally, we leveraged interactive campaigns, including competitions and brand collaborations, to generate buzz and increase engagement. Our strong user-generated content strategy encouraged followers to share their own content, further boosting brand visibility and interaction.
By blending creative content with strategic community engagement and adhering to platform guidelines, we transformed Ann Summers’ social media presence into a dynamic and engaging platform that drove higher interaction and visibility.