Why local influencer marketing works best when brands choose cultural fluency over follower count.
John has held prominent leadership positions, including CEO of global media group BBC Worldwide, COO of global fashion brand Burberry PLC and chairman of Jungle Creations and Seeker Music.

John has held prominent leadership positions, including CEO of global media group BBC Worldwide, COO of global fashion brand Burberry PLC and chairman of Jungle Creations and Seeker Music.